Gurnick

Gurnick is a huge trade school located in California. Oozle Media was hired to work with them on SEO and eventually CRO. As a result of our CRO recommendations, we ended up rebuilding the entire homepage. This homepage redesign ended up being a backdoor cheap website rebuild, because the way that I currently build pages in general makes it easy to build custom, individual subpages as well. The fact that I rebuilt the header and the footer, mostly because I couldn’t live with how badly they were done, definitely made it easier. So even though technically this was not a site build, realistically, my code is on every page.

Gurnick’s marketing director did save me a ton of time and effort by rebuilding the subpages himself using my page builder. I gave him a bit of training on what to do, and he took over. Good thing, too, since there were hundreds of pages, and we just plain weren’t paid for a full site build.

The redesign not only improved conversions, it also dramatically sped up the site. The way that I write code just plain requires less time to load, because everything from the amount of PHP that has to be compiled, to the number of database calls, to the CSS/HTML itself, tends to be pretty efficient. This client was heavily concerned with ADA compliance as well, so I leaned into that the best I could given the design I was working with. We did manage to increase conversions, too, despite being in the middle of a pandemic.

The current site is still roughly the same as what I created, with a few changes here and there. Mostly removed programs and some edited content.

Another major project that I undertook with this client first occurred a couple years before we did this homepage redesign. They were using a proprietary CRM that required very specific input into its API. I couldn’t send info from forms to the API using typical methods (like POST), so I ended up having to write a lot of custom PHP in the WordPress functions file. It took several times longer than a typical CRM connection, and though I did get it done, I was pretty exhausted with the whole thing. Fortunately when we rebuilt the homepage, I’d already done the hard labor, so connecting the new form was easy.