Pivot Point Academy

This client is a huge deal in the beauty school industry. They have a sister company, not this academy, that provides education to educators. If you go look through the websites for all my other beauty schools, you’ll see Pivot Point mentioned somewhere. This project was for their academy, and I felt the pressure to make sure it was a really good site.

They also had a few specific requests. Each of the program pages needed to have different color schemes, which I brought to life through changing colors in things like the subheader menu, accordions, and hrs. You can see the color difference in Barbering vs Esthetics for example. These also were really long pages in terms of content and had to be broken up somehow.

Once I was finished and the site was launch, the owner actually did say something to me about how I should be “very proud” of the work I did on the site. It was insanely high praise coming from him, and I let it go to my head for a couple of days. 😉 We also did see really good results coming into this site from our CRO efforts, though it was mediated by the fact that quite a lot of the traffic was actually going to the blog. Again, as a leader in the industry, this site was attracting a lot of attention from beauty schools that were there to learn themselves.